It never gets any easier. Each year we worry we won’t raise enough. And now, with the economy faltering, we worry even more.
We’re co-directors of a small, rural Arts Council in Albion, Nebraska. We serve eleven small communities within a 25 mile radius, all with populations of less than 2,000 (some with populations of less than 200). We do our best to present a variety of interesting and inspiring musicians, dancers, actors and speakers. Most of our money comes from selling annual season memberships. Each Fall we put up posters, take out ads, give our board members lists of names to contact — whatever we can do to get people interested in joining.
Last Spring the Wall Street Journal featured Albion as an example of how ethanol is bringing prosperity to rural areas. And it’s true; Albion is benefiting in a number of ways from the ethanol boom. But we’re still a farming community — all of the towns we serve are — and the weather can still destroy a crop in minutes. Costs have risen as fast as grain prices, and with the markets now in turmoil, people are afraid we’re about to go back to the way things used to be when it cost as much to raise a bushel of corn as that bushel was worth.
It’s hard sometimes to explain why the arts and humanities matter. A lot of people understand this — they don’t need a sales pitch. But others view the arts as a frill, something nice to do on a Sunday afternoon, but little else.
It’s not that rural people don’t appreciate the arts, it’s just that here, where most of us live at the mercy of both meteorology and markets, there are more pressing concerns.
One of those concerns is population loss. There’s been a silent out migration going on since the last depression. This area’s population is less than half what it was in the 1920s, and has been declining steadily since that time. Greener pastures abound, and people complain about our lack of shopping, jobs, opportunities and entertainment. Most young people leave never to return.
Those who stay can’t help but grow older. And as our populations age and exit, there are fewer people to keep our communities going. It’s a vicious circle — the more people leave, the more our businesses and volunteer organizations struggle. The more they struggle, the more people leave.
It isn’t just economics that’s hurting us, it’s a lack of people with the time, energy and a sense of community ownership to put in extra hours volunteering. It’s a lack of people to put on soup suppers, to sell concessions, to organize and fund events. And once these things stop happening people don’t see each other as often, don’t talk, laugh and share, don‘t work together anymore. And when this interaction stops happening, communities die.
There is a web of human interactions, an intangible “social infrastructure”, that is just as vital to keeping a community healthy as its more tangible economic and physical infrastructures. A sense of interconnectedness makes a town a community rather than just a group of people living in proximity to one another.
We try to remind people that the arts and humanities play a vital role in sustaining and strengthening this social infrastructure. Not only do the arts nourish the individual’s soul, by providing moving and uplifting community experiences, the arts nourish the ties between people. The arts strengthen people’s sense of connection, nourish a sense of community. And when people feel a bond to where they live they realize that their well-being is intricately tied to the well-being of those around them, tied to the well-being of their community.
It’s easier to find time to volunteer, find a little extra money to give, when one understands the benefits. And while the benefits of the arts may not be as obvious as an application of nitrogen to corn, the arts are just as important to the health of our communities as fertilizer is to our fields. The arts and humanities fertilize the most important assets any community has — the interpersonal bonds between its members and the sense of community ownership everyone gains as a result.
Many people here know this. They’ve kept our Arts Council going since 1979. But this year, like every year, we worry people may eventually forget that none of us — and none of our communities — can live by bread alone.